
DO WHAT YOU LOVE.
Jasmin Urena is a creative professional with more than 15 years of experience transforming brand and marketing concepts into impactful visual stories.
Urena has led cross-functional teams to conceptualize and execute groundbreaking campaigns for diverse clients across industries, from beauty, fashion and entertainment to retail and lifestyle brands. She thrives on pushing creative boundaries and fostering a culture of excellence, empowering teams to deliver exceptional work that resonates with audiences globally.
In partnering with small to large scale companies and clients, her work is about driving business from creative strategies to forming unique design solutions. As a native New Yorker, Urena's diverse background is rooted in innovative design and influenced by the various mediums of art and culture.
Urena embraces the challenge of developing ideas into compelling narratives and immersive experiences, ultimately shaping the way brands communicate and connect with their audiences in today’s dynamic and ever evolving market.

NEW YORK, NY
JASMIN IS A CREATIVE PROFESSIONAL THAT SPECIALIZES IN
GRAPHIC DESIGN AND IS PASSIONATE ABOUT CREATIVE DIRECTION.
A NATIVE Of and BORN AND RAISED, SHE CURRENTLY RESIDES IN
BELOW IS A LIST OF PROJECTS I'VE WORKED ON THROUGHOUT MY CAREER
editorial / book covers
packaging design
poster design
social media content design
logo/identity
digital banners
emails
e-comm content design
e-retail content design
motion GIF's
counter displays
look books
light retouching
in-store POS signage
calendars
wedding invitations
holiday cards
billboard signage
wall signage
pr events content
wallpaper
Whiskey and New York
A Love Story
Buunni Coffee Shop - Art Show October 2023
Washington Heights
**INQUIRE FOR ARTWORK PRICING**
Soooo, I did a thing back a few years ago. I hosted my very FIRST art show ever!
Over the years I've developed a style of my own. My hand lettering, an object of focus and simple
colors to tell the story. I love painting a picture of words while infusing poetry form.
Whiskey & New York art show came from a love for the taste of an Old Fashioned. The sour and sweet at the intersection in which New York City crosses paths with the sophistication and grit of this spirit.