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e-comm - below the fold content on Amazon.
launch of new white tea fragrance.
graphic design, ux/ui design, story telling.
problem:
telling the visual story that would
retain the essence of the brand's voice
and identity, meanwhile fitting said
visuals into the specific spaces.
solution:
ensured consistent flow that preserved the essence and intent in visual direction, maintaining the flow across all platforms.
results:
successful customer reach and engagement through storytelling via compelling and fun visuals for Amazon storefront
(BTF content). successfully applied UI/UX and graphic design strategy to hit customer engagement and growth goals.
white tea
e-comm - below the fold content on Amazon.
launch of new white tea fragrance.
graphic design, ux/ui design, story telling.
art director
I worked on digital projects for special marketing campaigns, print and emails.
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