fashion meets retail at the
intersection where the
consumer willingly says, 
this brand speaks "ME"

loft (ann taylor) -

SENIOR PRODUCTION DESIGNER

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I worked on projects ranging from print and digital layouts to press runs to ensure top notch quality in final output.

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Participated in press runs, critiques and mentored/managed team of junior designers.

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for context: 

photo selection and crop for instagram.

to tell a story, the crop matters too. what seems so small makes a huge impact.