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in-store pos menus

communication design has no barrier of language.
we speak color, type, texture and imagery

bath & body works - DESIGNER

Joined team for Hispanic Marketing of the brands products through their in-store signage. Redesigned brand library of 1,600+ assets in Spanish and english.

 

I was tasked with layout and composition and problem solving the best way for consumer to connect visually.

 

With type design at the center of each story,

problem-solving required that I applied aesthetic

for the tone of the brand.

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to live is to design. to design is to have vision.

to have vision is to see. Let's have a look.


Portfolio work displayed with permission and under “fair use” terms of US Code: title 17, sec. 107.

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 © 2026 by Jasmin Urena. Proudly created with Wix.com

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