art direction & design
JASMIN URENA
• Calvin Klein
• Cole Haan
• Ashley Stewart
• Revlon
Elizabeth Arden
• TOCCA
• Kate Spade
• LOFT
• La Prairie
• L’Oreal
Guy Laroche
Viktor & Rolf
Armani Beauty
Maison Martin Margiela
Paloma Picasso
Ralph Lauren
• Coty
Rimmel London
• Eileen Fisher
• Nine West
Anne Klein
• Makeup Forever
• Laird + Partners
• DirecTV
• Redken 5th Avenue
Redken
Pureology
TIGI
• Bath & Body Works
• Clear Channel
• Plato Learning

DO WHAT YOU LOVE...
Jasmin Urena is a creative professional with more than 15 years of experience
transforming brand and marketing concepts into impactful visual stories.
Urena has led cross-functional teams to conceptualize and execute groundbreaking campaigns for diverse clients across industries, from beauty, fashion and entertainment to retail and lifestyle brands. She thrives on pushing creative boundaries and fostering a culture of excellence, empowering
teams to deliver exceptional work that resonates with audiences globally.
In partnering with small to large scale companies and clients, her work is about driving business from creative strategies to forming unique design solutions.
As a native New Yorker, Urena's diverse background is rooted in innovative design and influenced by the various mediums of art and culture.
Urena embraces the challenge of developing ideas into compelling narratives and
immersive experiences, ultimately shaping the way brands communicate and connect with their audiences in today’s dynamic and ever evolving market.